An Grianán Youth
—
—
An Grianán Theatre is an integral part of Donegal’s thriving cultural life and a flagship venue in the North West of Ireland. We were commissioned to design the logo for An Grianán’s dynamic youth theatre. The brief was to create a mark that could sit comfortably as part of the venue’s well established award winning visual language whilst telling a story that their younger audience could easily engage with.
The original logo is a typographic visualisation of a performer on stage. We have developed this concept further by replacing the individual performer with the animated performance of ‘youth’, reflecting the expressive and spontaneous activities performed at An Grianán by the youth group.
When developed further and applied to merchandise the logo’s personality seeks to explore the uninhibited and untamed enthusiasm of youth, in a playful and energentic manner.