Original Print
This is one from the archive, at its prime the Original Print Gallery represented the work of over 300 artists, from 30 different countries, all working in the medium of print. ODDesign collaborated with the gallery for a six year period creating all of it's promotional and printed material for it's extensive and varied calendar.

A one off piece for a one off show, Lina Nordenström is a Swedish printmaker in a non traditional sense, working in both two and three dimensions her work contains no printed area instead it is balance of line and shape that is inspired by architectural drawings. The challenge was to reflect the subtlety of the work without the luxury of using a printed image. The solution was to create an invitation that would not only reflect the nature of the artists work but would compliment the gallery’s visual language.

As the gallery remit grew and became more progressive the event calendar became more varied. The gallery required a visual tool that would link all these different styles and events. The solution was an A5 envelope die cut to the shape of the Gallery’s identity which held an inner card upon which the exhibition details would be presented.

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